Friday, December 14, 2007

Drucker's Five Principles of Innovation

Peter Drucker was a pioneer. He wrote ground-breaking books on management and introduced radical new ideas we now take for granted. He was the founding-father of the knowledge economy, and his (surprisingly readable) books are a staple of commerce programs. In my humble opinion, this is the 'go-to' guy for management theory - A lot of best-selling business books seem to take a couple of ideas of Peter Drucker's and rehash them without adding any new insights.

As a bonus, he even itemized lists to simply concepts for people like me. Here's his list of the Five Principles of Innovation:

Begin with an analysis of the opportunity.

Analyze the opportunity to see if people will be interested in using the innovation.

• To be effective, the innovation must be simple and clearly focused on a specific need.

Effective innovations start small. By appealing to a small, limited market, a product or service requires little money and few people to produce and sell it. As the market grows, the company has time to fine-tune its processes and stay ahead of the emerging competition.

Aim at market leadership. If an innovation does not aim at leadership in the beginning, it is unlikely to be innovative enough to successfully establish itself. Leadership here can mean dominating a small market niche.

Source: Drucker, Peter F. Innovation and Entrepreneurship

1 comment:

  1. drucker is awesome - the only guy i really remember reading in business college