Monday, January 14, 2008

Dieter Rams' top 10 design principles

Dieter Rams is an industrial designer that designed products for Braun in the 60's. His designs were so sleek and innovative that they are still influencing products in 2008 such as the iMacand the iPod.

Dieter Rams' top 10 design principles:

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

Check out Gizmodo for some great comparitive pictures.


  1. "Good design helps us to understand a product." - This is the only one that isn't really obvious

  2. Apple is just following a revised "modernist" theory that was perpetuated by the De Stijl movement and Bauhaus design philosophy. Instead of steel, glass and concrete, it's plastic and aluminum. Oud's "Voids, Spans, and Spaces" philosophy is close to what Apple likes. I don't think Apple is ripping off anything, they are just following a tried and tested design philosophy