Ikea's brilliant social media campaign

I read about an interesting campaign recently launched by Ikea that seems brilliant

The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album.

Then it put out word that the first person to tag their name to a product in the pictures, won it.

Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents' ashes.

Hat tip: cnet

Update:

I read an interesting article this morning on Social Media being a tool, not a distraction. Check it out!