Thursday, December 17, 2009

News Flash: Ad dollars are moving online

According to The Economist, more than a quarter of advertising spending in the UK was spent on online ads in 2009. We aren't that far behind in Canada.

The growth is really staggering - This is one of the biggest reasons printed newspapers are going bankrupt or moving exclusively online.

This is hitting where it hurts at my company too - Printed advertising is a significant revenue stream at Canada Post.

The Economist

No comments:

Post a Comment