Friday, January 8, 2010

Marketing: Dove Onslaught

This is pretty serious marketing. It makes a good point, but it's also a bit hypocritical: Unilever (The Owner of Dove) markets products like Oil of Olay that are deeply rooted in the same messages being shunned in this ad. Furthermore, it also markets Axe - With Ads that are essentially the antithesis of this one.

They were sitting ducks when someone named Rye Clifton pointed this out

But wait, it gets worse. Greenpeace used the same ad to point out Unilever's environmental impact

Sometimes, losing control with social media is a bad thing.

(Hat tip to my marketing prof.)

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